October 1 really kicks off the cozy Fall season and--even better--it is National Homemade Cookies Day!  You do not need to be a professional baker to make a delicious batch from scratch to hand out to patients, employees, coworkers, and friends.

Why not make an annual tradition of the day?  Put it out on social media and your website, letting people know to stop in for a homemade cookie and a creative photo/video.  Appoint a staff member to take a photo or short video of each person that celebrates and use the results on social media (after getting permission, of course).  

According to a recent poll, Autumn is the favorite time of year for 45% of people…and it’s time to deck out your website to celebrate the change in season!

Chances are good you have a lot of patients who love Fall…the flavors, the colors, the cooler temperatures, the cozy sweaters.

Why not join the celebration with a fun popup that gets people thinking about some new glasses for their favorite outfits?All you have to do is let us know you would like this popup and tell us how long you would like it to run.

Before you lock your practice doors for Labor Day weekend, there is one more VERY important thing to check…have you updated your Google Business Profile listing with your holiday hours?

You might be asking, “What in the world is a Google Business Profile, and why do I need to worry about that yet, too?”

Fair question.

A while back, Google changed the name of Google My Business, a term it had used for years, to Google Business Profile.  This is a tool that allows you to be at least partially in charge of the info Google presents to searchers across Google’s various features, including search and map results.  We are assuming here that you have already claimed your profile.  (If not, you should get started on that ASAP.)